Search Engine Optimization - SEO Training Course in Hyderabad
SEO also known as Search Engine Optimization, is the process of increasing the ranking of a website or web pages in search engines (like Google, Bing, Yahoo, etc..) natural / orangic search results. SEO process helps search engines find your website in response to the visitors search query / keyword..
At Digital Marketing Academy (DMA), we take pride in our ability to share the 8+ years of Search Engine Optimization knowledge we have built up. Our exclusive SEO training at Hyderabad will teach you all about the principles of SEO to give you a great foundation to carry out successful Search Engine Optimisation campaigns.
3. Content Optimization: How Search Engines and People View Web Pages
Understanding content optimization
Optimizing for site structure
Recognizing different types of content
Optimizing textual page elements
Optimizing non-text components of a web page
Analyzing content quality
Exploring the benefits of user-generated content
4. Content Optimization: Technical SEO
Interpreting the code behind web pages
Understanding how search engines index content
Working with canonical URLs and redirects
Working with server-side factors
Using Google Webmaster Tools
Using Bing Webmaster Tools
5. Long-Term Content Planning
Overview of long-term content strategizing
Planning a successful content strategy and avoiding common mistakes
Defining your audience, topics, angle, and style
Understanding different types of content
Getting ideas for content
Working with an editorial calendar
Promoting your content with social media
Measuring content performance
6 A. Link Building Basics
Understanding the importance of links
How the search engine killed the web directory
How link analysis revolutionized web search
Exploring the anatomy of a link
Not just PageRank: Understanding what links do for your site
Explaining Google PageRank
Looking at PageRank in practice
Exploring keywords and Google bombs
The perfect link
Dealing with problem links
6 B. Building Links
Exploring the two types of links
Building internal links
Building external links
Grabbing low-hanging fruit
Fostering a "think links" mentality
Working with "local" pages and directory links
Reciprocal linking: Is it worth the trouble?
Creating press releases
Working with article syndication
Working with bloggers
Creating link bait
Examining social networking links
Getting more links
Working with linking software
Exploring Penguin: The new link approach from Google
6 C. The Link Game
Buying links: Pros and cons
When is paying for links buying links?
Finding link services
Understanding linking jargon
Finding link-building opportunities
Questions to ask
Executing a link-building strategy
7. Measuring SEO Effectiveness
Measuring SEO performance
Analyzing the impact of social media
8. SEO for Ecommerce
Understanding SEO and ecommerce
Working with semantic HTML
The technical components of ecommerce
Exploring ecommerce information architecture
Producing ecommerce content
Leveraging link building and social media for ecommerce
Adapting ecommerce websites for international audiences
9. Local Search
Understanding local search
Understanding Google+ Local
Setting up and optimizing Google+ Local
Getting more citations
Getting more reviews for your business
Optimizing your website for local search
The future of local search
10. International SEO
Understanding cultural aspects of international SEO
Optimizing technical content for international audiences
Optimizing translated and localized content
Building links for an international audience
Analyzing and measuring an international SEO campaign
Avoiding pitfalls with international SEO
Determining your next steps
SEO Training Course Overview.
Search engines beat all other media in driving visitors to web sites, more than 77% of Internet users use search engines like Google, Bing, Yahoo, and others to find the relevant websites. Furthermore, 78% of these users will abandon their query if the first three pages of listings don’t yield the result to their search. So it is imperative you do something to get your site high in the search engine rankings to get noticed by the prospective customers- hence the need for SEO - search engine optimization.
DMA’s Search Engine Optimisation (SEO) training course provides a very detailed and real-time, practical insight into how to maximise the position and ranking of your or your company’s web site with the most important search engines and directories around the world.
SEO is widely recognized as a fundamental part of any digital marketer's arsenal, yet it still remains elusive and misunderstood by many marketers who still follow SEO techniques from the old age. Digital Marketing Academy’s certified SEO training course demystifies the jargon associated with SEO helping marketers, web-designers or developers create successful Search Engine Optimization campaigns that will compliment other online marketing activity.
This SEO training course offered at Hyderabad is fully packed of useful strategies, real-time case studies, recommended tools and the very latest research on best practices in SEO Industry. This SEO course aims to empower you to either run your own SEO campaigns or to better manage your company’s.
How can it help me?
SEO Training & Freshers! Career Growth.
Our faculty has already elaborated on this topic in our blog post. In short, SEO is major part of Digital Marketing. Major, Small, Medium and Large businesses are creating their presence online. More and more new E-commerce and Mobile commerce companies are getting incorporated, whose main objective revolves around Digital Marketing. SEO has very bright future for freshers. Digital Marketing is not technical, it’s a mix of Art + Science + Strategy.
“Traffic is the thing that drives the whole website, No website can survive without traffic” and with proper training in SEO, you as an SEO professional can bring traffic to your clients website. As far career prospects, there are plenty of SEO openings in the market, but there is lack of right people with real SEO skills. We hope, we made the point.. if you still have queries, please give us a call for free counseling..
SEO Training for Business Owners!
Are you a small business owner? As you are at this page, we guessed that you have already visited google.com and searched with keyword related to your business and instead of seeing your own website listed in the google results, you are seeing your competitor websites. This can be very frustrating experience. the reason behind those rankings is, all your competitors have applied some level of SEO to their websites.
If you are owner of a business and would like to have to create your business online presence, self or with a small team, this SEO Training course will help you. You do no need any technical background to benefit from this training course. for more information on this training course, please give us a call or submit the call-back form in the right panel..
How can SEO Training help developers?
If you are a programmer or developer who create websites or very specifically build ecommerce websites, portals, cms platforms, then this SEO Training is for you. You should learn SEO because: SEO will make you better developer. As a developer you would be developing sites for your clients or the company you work for... The ultimate aim of any website is to attract visitors and the best source to attract visitors from online is of-course search-engines like Google and Bing. You can optimize the sites you build by building faster websites, accessibility (by making sure 100% visibility of appropriate web content to the end users and search engines), smart SEO friendly architecture, Security (by not letting search engines find the stuff they shouldn’t), Implementing Schema.org Micro-data formats, etc right in the theme during the development stage.
On an average 85% of the traffic comes from search engines. So if proper SEO techniques are not implemented during the development stage, then it might mess up the entire business of your client. And I am sure when clients learn about SEO sometime; it would be nightmare for the developers to rebuild the system. Developers can instead learn the SEO basics, implement them from start and make everyone (client and search engines) happy... Digital Marketing Academy provides SEO Training in Ameerpet, Hyderabad. If you are a group of programmers, we can customize the SEO Training for developers.
Our aim to put you head and shoulders ahead of other Digital Marketing professionals in the country.
Unlike other programs in the country, where most of the sessions are theory focussed, we designed this course so that at the end of the course, it would enable you to:
Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation
Plan and manage digital marketing strategies for your organisation and target audiences, taking full account of budgetary and other constraints
Increase your capacity to test and measure various marketing channels evaluating ROI for your business.
SEO Training Class size will be restricted to 10 - 15 members. The training will be highly interactive and will consist of a combination of class discussions, video material, presentations, case studies, brain storming sessions and assignments.
Who Can Attend this Training Course?
Best Digital Marketing Training in Hyderabad
"Digital marketing training is what we do.. and its all we do.."
Digital Marketing Academy prepares you and your organization for the digital era. It's our passion. You might be asking yourself – and rightly so – “hasn’t this been done before?” We don’t think so. And if it has been done before, it certainly hasn’t been done like this.