Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is an activity carried out to promote products or services of a business over the Internet.
Our Digital Marketing Training Program divided into 50 sessions is created by professionals in the Digital Marketing Industry and aims to give you an overview of all marketing channels in Digital Media including SEO, SEM, Social Media, Online Advertising, Email Marketing, Content Marketing, Website Design, Web Analytics and Online PR. This course will help the students with the skills that will help them to successfully manage the Digital Marketing Strategies in real time.
Course Topics
Digital Marketing Introduction
1. What Is Digital Marketing?
- Digital marketing defined
- How Digital marketing works
- Distinctions of Digital marketing
- Components of online marketing
2. Building a Digital Foundation
- Online marketing planning and success
- Defining your target market
- Online marketing measurement
3. Planning a Web Site for Online Marketing
- Site map
- Site components
- Wireframing
- Elements of a successful site
- Home page best practices
4. Building or Optimizing a Web Site for Online Marketing
- Web site platforms
- All about Domain names
- Choosing a right hosting company
- Analyzing the Website
- Web site maintenance and management
- Mobile sites
5. Content Marketing
- Authority marketing
- Article marketing
- Social media content
- Online PR
- Web site and email content
6. Search Engine Marketing
- Overview of search engine marketing (SEM)
- Search engine optimization (SEO)
- Paid search
- Local search
- Link building In-depth
7. Social Media Marketing
- Social media, social networking, and social media marketing defined
- Blogging and micro blogging
- Social networking
- Video sharing
- Social shopping and opinions
- Social news and social bookmarking
- Social events
- Wikis
- Social media strategy
8. Blogging
- To blog or not to blog?
- Blogging success
- Blog content creation ideas
9. Online Advertising
- Search ads
- Display ads
- Affiliate marketing
- Social media advertising
- Local advertising
- Email advertising
10. Email Marketing
- Collecting email addresses
- Using a third-party management company
- Email messages
11. Online marketing strategy
Learning Process:
Class size will be restricted to 10 - 15 members. The class will be highly interactive and will consist of a combination of class discussions, video material, presentations, case studies, and assignments.
