If you are a fresher or last year passout, getting trained on SEO / SEM / SMO / Digital Marketing would be the right decision! you might ask a simple why?
The internet industry also called as Digital or Online industry has been growing at an amazing rate. SEO is a fairly new field, roughly around 10-15 years old. More and more businesses are going online these days. Its hard to find any serious business working with out a website.. In a country as vast and diverse as India, it’s challenging for any company to get to customers notice the company. That's where SEO Professionals or Digital Marketing Professionals come into picture and not only help companies getting their businesses online, but help them succeed online.
No matter how experienced or inexperienced you are with online marketing, you need to know the fundamentals so your marketing work works. Digital marketing isn't so much about the tools and technologies, but more about how we use the tools, so our work is on-brand, on-point, and true to purpose. I am sure you might have observed that many freshers (specially Engineering Graduates, MCA, Degree holders, etc..) are just following others by joining Java, .Net, C++, DB & Other courses.. The real fact is even though all the above fields have a good career, have you ever thought or compared:
The total no. of jobs openings in the market "Vs" the number of people with this skills?
Its Huge! the difference is Huge! There are More people with these skills in Market and Less Jobs in the Market.. So what am I trying to say is simple, look for an option which has Many Jobs in market and has a great future, of-course an option which will give you great competitive advantage over others.
Do you know why Platinum sells higher over Iron in market? because "its Rare.." you will not find Platinum everywhere like Iron..
Digital Marketing as a Career?
Opportunities in this field are growing at a very fast pace. As more and more companies are becoming aware of the crucial role Digital Marketing plays the number of agencies offering SEO services is mushrooming fast. Digital Marketing has very bright future for you if you have great analytic skills, and you are dynamic. Sure SEO does earn you a lot. SEO is a profession that offers freedom; you can either work for an organization, or start up your own venture. If you are working for an organization, with little experience you can easily expect a starting salary of around 15,000 per month as fresher. With time and experience, on an average earnings are
- 4 to 7 Lakhs with 2 to 5 Years of Experience
- 7 to 10 Lakhs with 5 to 7 Years of Experience
- And if you want to start your own venture then sky is the limit for earnings.
Does Digital Marketing add to my CV?
Digital Marketing or SEO might sound like a lot of mumbo-jumbo to untrained ears, and you might be left wondering if it can actually add anything to your CV, or is it a complete waste of your time. As I already mentioned SEO or Digital Marketing is a mix of arts and science, so if you come from the science side and have a really technical background, SEO can add a lot to your CV by making you get in tough with the more practical aspect of business. SEO helps you grow as a professional and learn new skills related to people management and strategy building.
In case you come from the art side, then SEO might look a little complicated or might not to you. it requires basic technical skills. The technical aspects of SEO are easy to learn and implement, and they will help you add to your technical knowledge, and hone your current knowledge and become an all rounder.
Who can start? Any Graduation / Engineering / MCA / MBA can start.